Pick your trade and channel — get a ready-to-send message asking for a Google review, plus the follow-up. Replace the [brackets], hit send.
Most customers are happy to leave a review — they just never think of it. Businesses that ask, by text or email, collect roughly twice as many reviews as businesses that wait. Text messages convert best (open rates near 98%), and one polite follow-up a few days later typically adds 30–50% more reviews on top of the first ask. Beyond that second message, stop — more nudges add almost nothing except spam complaints.
Three rules keep you on the right side of Google's policies and, in the US, the FTC's consumer-review rule: ask every customer the same way (no filtering by sentiment), never offer anything in exchange for a review, and honour opt-outs immediately. The templates on this page follow all three out of the box — including the SMS opt-out line, which US carriers effectively require.
Timing matters more than wording: send the request the same day as the job while the experience is fresh. And reply to the reviews you get — including the bad ones — because a thoughtful response to criticism reads as more trustworthy than a wall of perfect stars.
Sending these by hand works fine at a few jobs a week. When there are too many jobs to keep up, the ask-and-follow-up loop is exactly the kind of thing we set up to run automatically — wired to your job list, compliant by design.
Same day as the job, ideally within a couple of hours — response rates drop sharply after 48 hours. One polite follow-up 3–5 days later roughly adds a third to half more reviews; after that, stop.
No — and not just for ethics. Filtering who you ask by how happy they seem ("review gating") violates Google policy and, in the US, the FTC consumer-review rule. Send the same ask to every customer; the maths still works out in your favour.
No. Paying or rewarding customers for reviews — even a small discount — is against Google policy and illegal under the FTC rule in the US. The templates here are a plain, honest ask, which is also what converts best.
In your Google Business Profile dashboard, look for "Ask for reviews" — Google gives you a short link you can paste anywhere. Put that in the [Review link] placeholder.
We set up the automatic version inside your business: every completed job triggers the ask and the follow-up, compliantly, without you touching a thing.